Celebrate. Discover. Honour
Mountain Star Award is a cultural movement and professional TV-grade reality and awards platform that honours Kikuyu music legends (those with 40+ years in music), celebrates today's stars, and discovers new talent through a transparent,professionally run competition and annual honours. This booklet contains the concept, pilot results (Guitar ya Karish), operational model, revenue streams, sponsorship packages, and a 5-year financial projection to guide fundraising and partnerships.
Mountain Star Awards aims to be the biggest Kikuyu music show — a televised, social-media-trending movement that restores dignity to legends, elevates current stars, and creates a structured pipeline for new talent.
A Golden Star Trophy with intrinsic value, and monetization of catalogs. Televised tribute shows and media packages that route revenue to the legend's estate.
Awards categories, mentor/judge roles on the TV show, and official reeditions that monetize for legends.
A full-season reality TV competition with county auditions, mentorship, transparent public + expert voting, and performance/recording deals for winners.
2026: National TV season, honour a major Kikuyu legend, national auditions, stadium grand finale,quarterly honours, secure corporate sponsors. 2028: Full national coverage across Kenya, mentorship & archive program. 2030: East Africa expansion (Uganda, Tanzania, Rwanda) and regional versions of the awards
Primary revenue streams:
Corporate Sponsorships (title & category sponsors)
System-based voting (SMS/online premium votes)
Streaming monetization (YouTube, Facebook)
Ticket sales (stadium & VIP experiences)
TV broadcast rights and licensing
TV broadcast: secure slots on national and regional channels.
Social media: Instagram, Facebook, TikTok, YouTube highlights, and live streams.
Radio & press: local radio partnerships in counties for auditions and outreach.
Community activations: county tour auditions, partnerships with churches andcultural groups.
Influencer partnerships & PR: engage Kikuyu influencers and national media.
Core team functions:
Executive Producer / Creative Director
Production (camera, sound, editing)
Talent & Artist Relations
Marketing & PR - Sponsorship & Sales
Finance & Legal
Logistics & Events Management We recommend hiring experienced TV production partners and a legal team to manage rights and royalties for legends.
Innovation
Media