Celebrate. Discover. Honour
Mountain Star Award is a cultural movement and professional TV-grade reality and awards platform that honours Kikuyu music legends (those with 40+ years in music), celebrates today's stars, and discovers new talent through a transparent,professionally run competition and annual honours. This booklet contains the concept, pilot results (Guitar ya Karish), operational model, revenue streams, sponsorship packages, and a 5-year financial projection to guide fundraising and partnerships.
Mountain Star Awards aims to be the biggest Kikuyu music show — a televised, social-media-trending movement that restores dignity to legends, elevates current stars, and creates a structured pipeline for new talent.
A Golden Star Trophy with intrinsic value, and monetization of catalogs. Televised tribute shows and media packages that route revenue to the legend's estate.
Awards categories, mentor/judge roles on the TV show, and official reeditions that monetize for legends.
A full-season reality TV competition with county auditions, mentorship, transparent public + expert voting, and performance/recording deals for winners.
2026: National TV season, honour a major Kikuyu legend, national auditions, stadium grand finale,quarterly honours, secure corporate sponsors. 2028: Full national coverage across Kenya, mentorship & archive program. 2030: East Africa expansion (Uganda, Tanzania, Rwanda) and regional versions of the awards
Innovation
Media